Araceli Domínguez

Technical leadership, Full-stack development, Applied AI and digital products

I build and evolve digital products, from architecture decisions through to production. Over 20 years of experience, including international roles. Since 2022 I have been working at Gymkana Digital Turística.

See current work See career

Current work

Gymkana Digital Turística, since 2022

Gymkana Digital Turística builds digital products for towns and tourist destinations.

Gymkanas Digitales Turísticas
Gamified mobile experiences for discovering local heritage, history and culture.
¿Sabías que…?
Transforms a destination’s attractions into a digital discovery experience, combining stories and curiosities about its heritage and culture with routes, interactive content and puzzles.

I lead the technical side of these products and work on them end to end: architecture, development, prioritisation, validation, security and production deployment.

Recent work includes evolving the admin panel built with Laravel and Filament: project and permission management, multilingual content, metrics and exports.

An AI tourist assistant

We are also building an AI tourist assistant. Visitors ask in natural language about heritage, food, routes, events or services, and the answers are grounded in information provided and validated by the destination, not in open web searches.

I work on its definition, architecture and development. On the AI side, I focus on information retrieval, model comparison and answer evaluation, and I analyse what visitors ask, answer quality, cost and latency to guide improvements.

Capabilities

Architecture and product

Turning product needs into technical decisions and priorities, for systems that need to keep evolving.

Full-stack development

PHP, Laravel, Filament, MySQL, WordPress, front end and integrations.

Applied AI

Information retrieval and RAG, prompts, model comparison, answer evaluation and multilingual support.

Quality and analysis

Security, QA and usage metrics built into development and ongoing improvement.

Selected experience

I started in design and the web and gradually moved into software development, architecture and technical leadership, across companies, a university and a research group.

  1. 2022–present

    Gymkana Digital Turística

    Current work

  2. 2020–2021

    Bulevip

    Full-stack development for e-commerce.

  3. 2018–2020

    LEXICON Research Group, University of Granada

    Computational linguistics: a phraseology extraction module for specialised domains.

  4. 2011–2018

    Antonio de Nebrija University

    Migration of the university’s management applications, and development of administrative tools and educational applications, from analysis to testing.

  5. 2009–2011

    Mobile Dreams

    Web and mobile development and coordination of external development teams. Part of the team that won a Gold Lion at Cannes Lions 2010.

  6. 2005–2007

    Jasmine Technologies, New York

    Software development from design to production, and technical liaison with non-technical colleagues.

  7. 2000–2009

    Early career

    Vivocom, Schibsted, Grupo Planeta and Maximiles: web design and development, IP video platforms and digital analytics. The move from design into development.